Work

Zoom was one of four productivity apps set to be featured at ChatGPT's app directory launch. Our objective was to bring meeting intelligence into the AI thread. As Lead Product Designer, I defined the experience across three surfaces and aligned five product teams. It reached 18,000 users organically before any marketing and grew to 400,000+ paid enterprise users a month after launch.

I currently lead UX for Zoom's App Marketplace and low-code developer platform. I designed the API connector builder that unlocked integrations like Gmail and JIRA, which was adopted by 700+ new SMB accounts and lifted Monthly Active Accounts (our north star metric) by 6%. I also own the marketplace's monetization UX. Our embedded Stripe onboarding and DSA compliance initiatives unlocked EU monetization and enabled a 15% increase in revenue. I also enjoy supporting our design system team by building components and animations. Read more

When people experience problems with a product, they navigate to a company's support page. Here, they are often greeted with a virtual agent chat that offers a poor experience, wasting the user's time and leaving them feeling frustrated. Companies that deploy chatbots often spend large sums of time and money to build this poor experience because it's cheaper than employing large call-centers. At Directly, we sought to change all of this. Our team successfully built a virtual agent platform that trained chatbots 10X faster than our competitors and offered better performance. By leveraging the global gig-work economy, we empowered tens of thousands across 60 countries with income generation and accelerated chatbot training for companies from months to weeks. I led the end-to-end UX/UI/research/interaction for this team, shifted Directly's development process to design-thinking-led, established streamlined processes, interaction design guidelines, and a design system. These initiatives increased our development speed by 35%. Read more

Wayfarer is an interactive driving audio-tour experience for the intellectually curious traveler. Two founders came to me with a vision and not much else. As the Founding Product Designer, I led the conception of the entire end-to-end experience: brand, marketing strategy and design, UX, UI, interaction design, motion design, the design system, and research. Designing for someone behind the wheel meant every decision carried a real attention cost, so I derived our product strategy from user research run at multiple points rather than from assumptions. Competitors were delivering their content like a textbook. We built ours around character-driven storytelling, which gave travelers a deeper understanding of the places they were driving through and gave the product something none of the alternatives had. Read more

Simple Habit is the 5-minute meditation app. Rapid in-product engagement testing had left the experience crowded with CTAs and littered with half-built features from abandoned tests, all of it standing between users and the one thing they came to do: start meditating. I led our App Simplification initiative, working with my PM and engineers to trace the pain back to root causes and prioritize by effort, impact, and likelihood of moving our target metrics. We focused on three areas: the meditation player, which had generated thousands of complaints, the overloaded home screen, and the unfinished content filters. Removing friction from the listening experience, pointing the home screen at a single action, and finishing the feature users were already reaching for delivered 15%+ NPS in 30 days and 5%+ conversion in 60 days. Read more