{
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  "basics": {
    "name": "Austin Acevedo",
    "label": "Lead Product Designer",
    "email": "hello@austinacevedo.com",
    "url": "https://austinacevedo.com",
    "summary": "I am a Lead Product Designer with an aptitude for systems thinking, motion design, and applied behavioral science. I utilize user research and data to ensure my output moves metrics and positively impacts the bottom line. I build seamless user experiences end-to-end while paying meticulous attention to the details.",
    "location": {
      "region": "Southern California",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "url": "https://www.linkedin.com/in/austin-acevedo-2bb80376/"
      },
      {
        "network": "GitHub",
        "url": "https://github.com/AustinAcevedo"
      },
      {
        "network": "X",
        "url": "https://x.com/AAcevedo_design"
      },
      {
        "network": "Medium",
        "url": "https://medium.com/@austinacevedo"
      },
      {
        "network": "Dribbble",
        "url": "https://dribbble.com/austinacevedo"
      },
      {
        "network": "Instagram",
        "url": "https://www.instagram.com/digitizedandsynchronized/"
      }
    ]
  },
  "work": [
    {
      "name": "Zoom",
      "position": "Lead Product Designer",
      "startDate": "2021-09",
      "location": "San Francisco Bay Area",
      "url": "https://austinacevedo.com/work/zoom",
      "summary": "Led design for Zoom for ChatGPT and the Zoom App Marketplace and developer platform, reaching 400,000+ paid enterprise users a month after launch.",
      "highlights": [
        "Defined experience for Zoom in ChatGPT, bringing meeting intelligence into the AI thread. Aligned 5 teams across 3 surfaces. Earned 18K users pre-marketing, 400K paid users post-official release.",
        "Led UX for App Marketplace and low-code developer platform, enabling builders to create apps and workflows for cross-product experiences (AI Companion, Team Chat, Workflows, and Meetings).",
        "Designed App Shortcuts, allowing users to initiate actions (e.g. “Create a Google Doc from this message”) across all Zoom products, and Zoommate integrations.",
        "Designed the API connector builder, unlocking integrations (e.g. Gmail, JIRA), adopted by 700+ new SMB accounts and contributed to a 6% increase in Monthly Active Accounts (MAA).",
        "Owned monetization UX for Zoom App Marketplace, including embedded Stripe onboarding and DSA compliance, enabling 15% revenue commissions per app and unlocking EU monetization opportunities.",
        "Led cross-product initiatives to unify app discovery UX, aligning multiple product teams (Chat, Meetings, Workflows), creating a centralized pattern for app launching and integration.",
        "Animated icons & interactions for design systems team.",
        "Presented on motion design and how to lead large-scale projects."
      ]
    },
    {
      "name": "Directly",
      "position": "Lead Product Designer",
      "startDate": "2020-03",
      "endDate": "2021-09",
      "location": "San Francisco Bay Area",
      "url": "https://austinacevedo.com/work/directly",
      "summary": "Led end-to-end design for a multi-sided virtual agent platform that trained chatbots 10x faster than competitors by leveraging the global gig-work economy.",
      "highlights": [
        "Designed a virtual agent platform that trained NLU models 10x faster than any competitor, creating 17 - 34% customer service client cost savings.",
        "Led qualitative/quantitative research to align business goals with user incentives, develop personas, and increase NPS score by 25%.",
        "Initiated ENG-Design collaboration, reducing cycles by 35% and re-work by 55%."
      ]
    },
    {
      "name": "Wayfarer",
      "position": "Principal Product Designer",
      "startDate": "2019-03",
      "endDate": "2020-01",
      "location": "San Francisco Bay Area",
      "url": "https://austinacevedo.com/work/wayfarer",
      "summary": "Founding designer for an interactive driving audio-tour app, leading brand, marketing, UX, UI, interaction, motion, the design system, and research from concept.",
      "highlights": []
    },
    {
      "name": "Simple Habit",
      "position": "Product Designer",
      "startDate": "2018-11",
      "endDate": "2019-11",
      "location": "San Francisco Bay Area",
      "url": "https://austinacevedo.com/work/simple-habit",
      "summary": "Led the App Simplification initiative for a 5-minute meditation app, lifting NPS 15%+ in 30 days and conversion 5%+ in 60 days.",
      "highlights": []
    }
  ],
  "education": [
    {
      "institution": "Interaction Design Foundation",
      "area": "UX/UI Design"
    },
    {
      "institution": "FIDM Los Angeles",
      "area": "A.A. Digital Media & Technology"
    },
    {
      "institution": "Cal State University, Fullerton",
      "area": "B.A. Business Admin",
      "studyType": "Minor in Music"
    }
  ],
  "skills": [
    {
      "name": "Core skills",
      "keywords": [
        "AI product",
        "Agentic & conversational surfaces",
        "B2B SaaS",
        "enterprise UX",
        "workflows",
        "systems",
        "design systems",
        "low-code developer platforms",
        "monetization",
        "marketplace",
        "motion",
        "interaction"
      ]
    },
    {
      "name": "Tools",
      "keywords": [
        "Figma",
        "Claude Code",
        "Cursor",
        "ChatGPT",
        "V0",
        "Vercel",
        "Github",
        "Supabase",
        "Lovable",
        "Replit",
        "pen.dev",
        "Gemini",
        "After Effects",
        "Lottie",
        "Adobe Suite",
        "Rive"
      ]
    }
  ],
  "interests": [
    {
      "name": "Interests",
      "keywords": [
        "Tinkering",
        "reading",
        "applied behavioral science",
        "surfing",
        "retro arcade games",
        "sketching",
        "writing"
      ]
    }
  ],
  "projects": [
    {
      "name": "Zoom",
      "description": "Led design for Zoom for ChatGPT and the Zoom App Marketplace and developer platform, reaching 400,000+ paid enterprise users a month after launch.",
      "url": "https://austinacevedo.com/work/zoom",
      "keywords": [
        "Product design",
        "Design systems",
        "Developer experience",
        "Monetization UX",
        "Motion design"
      ]
    },
    {
      "name": "Directly",
      "description": "Led end-to-end design for a multi-sided virtual agent platform that trained chatbots 10x faster than competitors by leveraging the global gig-work economy.",
      "url": "https://austinacevedo.com/work/directly",
      "keywords": [
        "Product design",
        "Multi-sided platforms",
        "Behavioral science",
        "Design systems",
        "Research"
      ]
    },
    {
      "name": "Wayfarer",
      "description": "Founding designer for an interactive driving audio-tour app, leading brand, marketing, UX, UI, interaction, motion, the design system, and research from concept.",
      "url": "https://austinacevedo.com/work/wayfarer",
      "keywords": [
        "0 to 1",
        "Brand",
        "Interaction design",
        "Motion",
        "Research"
      ]
    },
    {
      "name": "Simple Habit",
      "description": "Led the App Simplification initiative for a 5-minute meditation app, lifting NPS 15%+ in 30 days and conversion 5%+ in 60 days.",
      "url": "https://austinacevedo.com/work/simple-habit",
      "keywords": [
        "Consumer mobile",
        "Conversion",
        "User testing",
        "Behavioral science"
      ]
    }
  ],
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