# Austin Acevedo — full site corpus

> Generated 2026-09-11T00:57:25.460Z. Canonical URL: https://austinacevedo.com

## Summary

Austin Acevedo is a Lead Product Designer and builder based in Southern California. He is currently at Zoom, where he leads design for the Zoom App Marketplace and Developer platform. His work spans product design, motion design, interaction, behavioral science, and frontend development. He previously designed at Directly, Wayfarer, and Simple Habit.

## Quick facts

- Name: Austin Acevedo
- Role: Lead Product Designer
- Company: Zoom
- Location: Southern California
- Disciplines: Product design, interaction design, motion design, behavioral science, frontend development
- Available for: Contract and full-time
- Contact: hello@austinacevedo.com
- Resume: /resume

## Work

### Zoom — Lead Product Designer (2021 - Present)

Led design for Zoom for ChatGPT and the Zoom App Marketplace and developer platform, reaching 400,000+ paid enterprise users a month after launch.

Zoom was one of four productivity apps set to be featured at ChatGPT's app directory launch. Our objective was to bring meeting intelligence into the AI thread. As Lead Product Designer, I defined the experience across three surfaces and aligned five product teams. It reached 18,000 users organically before any marketing and grew to 400,000+ paid enterprise users a month after launch.

I currently lead UX for Zoom's App Marketplace and low-code developer platform. I designed the API connector builder that unlocked integrations like Gmail and JIRA, which was adopted by 700+ new SMB accounts and lifted Monthly Active Accounts (our north star metric) by 6%. I also own the marketplace's monetization UX. Our embedded Stripe onboarding and DSA compliance initiatives unlocked EU monetization and enabled a 15% increase in revenue. I also enjoy supporting our design system team by building components and animations.

#### Zoom for ChatGPT

##### The partnership and the opportunity

When OpenAI opened ChatGPT to third-party apps, Zoom was selected as one of four productivity partners featured at the app directory launch. I led design end-to-end as Lead Product Designer, owning Zoom's entry into a surface where someone could ask ChatGPT about what a colleague said in last week's leadership sync and get an answer grounded in their actual meetings, then schedule a follow-up or open a recording without leaving the thread. Internally the app was framed as a strategic entry point: meeting users where they already work, showcasing AI Companion 3.0, and creating a clean handoff between the two products. The business goals were ecosystem positioning as an open platform, reach into ChatGPT users who weren't active Zoom customers, retention through daily presence in AI workflows, and differentiation from integrations built on external automation layers. I treated those goals as the design brief itself, on the reasoning that an integration that felt bolted-on would have undercut every one of them.

##### Framing the problem before the feature

The work followed a double-diamond process to make sure the team understood the problem, agreed on how success would be measured, and aligned on scope before committing design and engineering effort. Discovery began with a PM sync to pull shared objectives into one doc, followed by an initial jobs-to-be-done list built ahead of the scope conversation, with AI tools used for first drafts to surface edge cases and perspectives beyond my own. Granular success measures included the share of meetings successfully scheduled, the share that generated an agenda, adoption of the picture-in-picture player, and the accuracy of LLM-generated summaries. Docs, Calendar, and Meetings were prioritized as the hero use cases, with Whiteboard, Team Chat, Tasks, and Phone deferred to P2. Naming what would not be built for v1 was treated as critical to allocating meaningful effort to what would actually ship.

##### Personas, journeys, and the handoff insight

The central challenge was not what the app could do but who would move between ChatGPT, the embedded Zoom app, and the full Zoom client, and why. Designing the three surfaces in isolation would have produced a disjointed experience, so I built personas spanning an individual consumer, an SMB owner, an enterprise PM buried in meetings, an educator, a sales rep, and a support agent, then mapped their end-to-end journeys. Existing persona research was fed to AI as raw material for a first pass, which I then reviewed and rewrote, cutting verbosity and correcting anything that drifted from what the research actually found; the AI accelerated synthesis while judgment about what was true stayed my responsibility. For each persona I asked when the person uses only one surface, what the journey looks like as they toggle, and what unique value each surface does and does not provide. The pattern that emerged became the backbone of the design: users start where the task lives, conversational and analytical work in ChatGPT, real-time and human work in the Zoom client, with the valuable moments being the handoffs between thinking and doing.

##### The systems decision and the craft

The most consequential work was also the least visible in any single mockup: a clear division of labor across surfaces. The ChatGPT thread handles conversation and retrieval, returning grounded answers with citations back to the exact moment. The embedded Zoom app handles lightweight in-context actions such as booking a time, generating a doc, spinning up a whiteboard, or reviewing a recording, with just enough interface to complete the task and no more. The Zoom client remains home for live meetings, deep editing, advanced settings, and complex collaboration. The discipline was restraint: rather than porting as much of Zoom into ChatGPT as possible, I designed the embedded app to contain only what was necessary and built clear “Open in Zoom” entry points for the moment users hit the ceiling of the lightweight surface. On the craft side, I designed the scheduling flow so a multi-step transaction feels like a single conversational gesture, an in-thread post-meeting recap with a picture-in-picture player queued to the moment a topic was discussed, and a simplified calendar that surfaces surrounding commitments so users can reason about buffer and stakes rather than grabbing the first open slot. I also built a v0 tool generating evolving aurora backgrounds for loading states; when my front-end engineer flagged the WebGL output as roughly 15 to 20 times the memory and battery cost of a CSS/SVG approach, I re-authored the effect in Canvas2D and SVG filters, landing on a version that matched the visual intent at about 1MB of memory and 0.1ms of JS per frame. Other teams adopted both the generator and my Docs and Whiteboard icon animations. Prototypes started in Figma Make and moved to Claude Code for higher-fidelity builds on the design system, giving five product teams a concrete artifact to react to so a cross-product vision stayed coherent.

##### Constraints, shipping, and impact

Because the partnership was proprietary and top-secret, the external testing I would normally run before shipping was off the table. Rather than treat that as a blocker, I made a deliberate call to test with internal users for maximum pre-launch insight and plan consciously for reactive iteration once real usage arrived, accepting more post-launch work in exchange for hitting the partnership timeline and designing the feedback loop in advance. Interactions were honed with content and engineering through to a final prototype, handed off with mockups and flows in Figma, which engineering still prefers as a primary artifact at this level of complexity. Discoverable organically for about a month before the official announcement, the app reached 8,400 users in three weeks and 18,000 within five, with no marketing behind it, then grew past 400,000 enterprise employees paying for both Zoom Workplace and ChatGPT after the announcement. My closing takeaway is that on platform-level work in the AI era, the highest-leverage decisions come from returning to UX fundamentals: defining system boundaries, mapping true end-to-end journeys across contexts, and having the discipline to decide what not to build.

#### Additional projects

##### Add a CSAT survey to the Build flow

Although I'd created multiple feedback loops for users — chat channels, open feedback office hours, and speaking regularly with our customer support team who are in frequent contact with users and intimately know their pain points — I realized we didn't have a method for collecting feedback from users as the roadblocks happen. I wrote a ticket and PRD for adding a feedback entry point in our build flow. I iterated using pen.dev and Claude Code, adding my own iterations to explore the right pattern for our specific use case. We settled on a left-nav, bottom-aligned entry point giving users a persistent “Give feedback” CTA that was easily discoverable but did not compete with anything else in the visual hierarchy. We opted to ask open-ended questions that fed right into our Qualtrics dashboards, giving us a clear view of the most popular and most painful issues developers experienced. I built a spreadsheet of UX bugs that we prioritize against the roadmap primarily by level of effort and impact, and I made the case for dedicating 10% of resources each release to UX debt so we could continually improve the experience while still hitting the feature goals that earn new deals.

##### AI-first build flow

More than 90% of apps in the Zoom Marketplace are internal tools people built for themselves and their teams, yet our entire build experience was designed for professional developers looking to monetize. Building an app required roughly a 6/10 in technical skill, which excluded almost everyone. In my own time, I initiated and led a vision to change that: an AI-first build flow that lets any user describe a problem in plain language and get a working Zoom App, backed by an IDE that adapts to their skill level. I ran discovery, executed user research across three personas, designed and tested three prototypes with real users, and presented the vision to leadership. The result was a funded three-phase roadmap the organization is now executing, starting with MCP so builders get value immediately while we prepare the platform for server-less apps at scale.

##### Other key projects

Platform Studio: as our product area continues to evolve, we now have a new SKU for Build Platform, letting developers build apps with our SDKs, APIs, and Real-Time Media Stream capabilities. I was tasked with designing the new end-to-end surface for users to manage these features in a single place, versus the existing experience which separated each feature set across four areas of the product.

Zoom Build Hub: Zoom has become a platform where users can build all kinds of things to enhance their workflows — apps, workflows, AI agents, internal tools, and more. With many teams building end-to-end surfaces around each of these solutions, it was hard for users to know what they should build for which solution and where to go to build it, and many users didn't know they could build most of these things in our platform at all. To solve both problems, I wrote a PRD for Zoom Build Hub, transforming our existing developer documentation site into a surface that houses a super-agent that prompts users to describe the problem they're trying to solve. The super-agent tells the user the simplest way to solve it (an app, a workflow, an agent, and so on), creates a first draft of the solution, and sends the user to the surface in the Zoom platform where they can complete it. This solved the “what do I build” problem and increased discoverability for every Zoom product users can build from within our platform.

Monetization: I built monetization for app developers to earn from their apps by creating plans users can subscribe to, building an ecosystem around developers who build apps specifically for Zoom users to use from within products like Meetings or Contact Center.

App Actions: developers and users alike wanted a way to access actions for specific apps from various Zoom products — for example, creating a JIRA task from a team-chat message. I collaborated with each product team to identify the locations and actions that would be contextually relevant, providing value to the user who wanted the action and expanding the surface areas from which developers' apps could be meaningfully used.

Connectors: I built the foundations for developers to connect their third-party app data to their Zoom app via APIs with the Connector framework. After release, these features were adopted by more than 700 small businesses and unlocked a 6% increase in Monthly Active Accounts, our north star metric.

In addition to this work, I supported the team by presenting on the foundations of motion design and how to incorporate it, and created animations for icons and interactions across our product suite.

### Directly — Lead Product Designer (2020 - 2021)

Led end-to-end design for a multi-sided virtual agent platform that trained chatbots 10x faster than competitors by leveraging the global gig-work economy.

When people experience problems with a product, they navigate to a company's support page. Here, they are often greeted with a virtual agent chat that offers a poor experience, wasting the user's time and leaving them feeling frustrated. Companies that deploy chatbots often spend large sums of time and money to build this poor experience because it's cheaper than employing large call-centers. At Directly, we sought to change all of this. Our team successfully built a virtual agent platform that trained chatbots 10X faster than our competitors and offered better performance. By leveraging the global gig-work economy, we empowered tens of thousands across 60 countries with income generation and accelerated chatbot training for companies from months to weeks. I led the end-to-end UX/UI/research/interaction for this team, shifted Directly's development process to design-thinking-led, established streamlined processes, interaction design guidelines, and a design system. These initiatives increased our development speed by 35%.

Building a system around a gig economy held a number of really interesting challenges. How do we build a system that aligns the incentives of our gig-workers with those of the company? Prevent gaming the system? Keep them engaged and prevent burnout/churn? Answering these questions started with building an initial pass at a UI and engaging with gig-workers via extensive user testing/interviews. As we continued iterating through the design-thinking process, we collected many learnings, some pre-emptive, and others we could only observe once our UI was in the wild. One example was the number of simple training tasks in a bundle. Users told us they would be comfortable doing upwards of 50 tasks in a group before getting paid. A few weeks after deploying this, our churn rate started to increase. We reduced our task count per bundle and incorporated various forms of gamification. We employed behavioral science concepts, such as the Zeigarnik Effect, to encourage task completion and reduce burnout. I also used motion design to create a more engaging experience for these users, all successfully bringing down our churn rate to under 20% each quarter. Building a multi-sided platform (end-user, Company Admin, gig-worker, internal operations team) was an invigorating challenge, and I am very proud of the experience we built that faced each user type.

Upon GA, our product was successful in creating 17 to 34% customer service cost savings for clients within the first 7 days of deployment. Our gamified gig-expert platform also achieved less than 20% churn rate per year. The repeatable systems I built shortened delivery cycles by 35%. Shifting to design-thinking-led reduced our re-work by 55%. I am proud to have worked with this team to build a virtual agent platform that dually provided significant business value while creating financial opportunity for thousands of people globally.

### Wayfarer — Principal Product Designer (2019 - 2020)

Founding designer for an interactive driving audio-tour app, leading brand, marketing, UX, UI, interaction, motion, the design system, and research from concept.

Wayfarer is an interactive driving audio-tour experience for the intellectually curious traveler. Two founders came to me with a vision and not much else. As the Founding Product Designer, I led the conception of the entire end-to-end experience: brand, marketing strategy and design, UX, UI, interaction design, motion design, the design system, and research. Designing for someone behind the wheel meant every decision carried a real attention cost, so I derived our product strategy from user research run at multiple points rather than from assumptions. Competitors were delivering their content like a textbook. We built ours around character-driven storytelling, which gave travelers a deeper understanding of the places they were driving through and gave the product something none of the alternatives had.

Wayfarer is an interactive driving audio-tour experience for the intellectually curious traveler. As the Founding Product Designer, I was tasked with the exciting challenge of bringing the vision of two founders to fruition. I led the conception of the entire end-to-end experience, including brand design, marketing strategy, marketing design, UX design, UI design, interaction design, motion design, design system development, and UX research.

Given that this was an early-stage project, it would require significant brainstorming and exploration around how the app would solve the proposed problem. I determined the traditional Design Thinking process to be the best fit for this level of ambiguity. Collaborating closely with cross-functional team members is part of my design philosophy, and I thoroughly enjoyed the process of iterating, prototyping, user testing, gathering learnings, and brainstorming solutions with this team.

The numerous variables and technical challenges involved with building an app around a user driving a vehicle made for a truly enjoyable challenge. As a very user-centric designer, I am proud of having derived our product strategy and overall experience from user research carried out at multiple points throughout the design process.

### Simple Habit — Product Designer (2018 - 2019)

Led the App Simplification initiative for a 5-minute meditation app, lifting NPS 15%+ in 30 days and conversion 5%+ in 60 days.

Simple Habit is the 5-minute meditation app. Rapid in-product engagement testing had left the experience crowded with CTAs and littered with half-built features from abandoned tests, all of it standing between users and the one thing they came to do: start meditating. I led our App Simplification initiative, working with my PM and engineers to trace the pain back to root causes and prioritize by effort, impact, and likelihood of moving our target metrics. We focused on three areas: the meditation player, which had generated thousands of complaints, the overloaded home screen, and the unfinished content filters. Removing friction from the listening experience, pointing the home screen at a single action, and finishing the feature users were already reaching for delivered 15%+ NPS in 30 days and 5%+ conversion in 60 days.

Simple Habit is the 5-minute meditation app. I led our App Simplification initiative. Rapid in-product user engagement testing resulted in presenting users with too many CTAs, hindering a user's ability to begin meditating, which impacted conversion. It also introduced a handful of features that appeared to be broken; remnants of in-product feature tests that were left in place. My task was to identify how to make measurable impact on CSAT and conversion by reducing users' time taken to begin a meditation.

After talking to users and synthesizing their feedback, my PM, engineers and I collaborated on identifying the root cause behind user pain points. We prioritized our solutions based on effort/impact, user pain, and what would be most likely to move the needle toward our target metrics. After iterating, we reviewed solutions together. I led user testing sessions with our selected iterations, and moved forward with shipping what users determined most effectively solved their problems.

We identified 3 high impact opportunity areas. The "meditation player" screen garnered thousands of complaints. Our home screen was littered with CTAs, hindering our users' ability to take an action. Our content filters showed a lot of interaction, but was left in-product as a half-built testing feature. Offering a friction-less listening experience, directing the user toward a single action on the home screen, and providing users with a feature they wanted resulted in 15%+ NPS score in 30 days and 5%+ conversion in 60 days.

## Education

- UX/UI Design — Interaction Design Foundation (2018 - 2019)
- A.A. Digital Media & Technology — FIDM Los Angeles (2015 - 2017)
- B.A. Business Admin, Minor in Music — Cal State University, Fullerton (2009 - 2014)

## Frequently asked questions

### Who is Austin Acevedo?

Austin Acevedo is a product designer and builder based in Southern California, currently Lead Product Designer at Zoom. He leads design for the Zoom App Marketplace and developer platform, and designed Zoom for ChatGPT. His work spans product design, motion design, applied behavioral science, and frontend development. He previously designed at Directly, Wayfarer, and Simple Habit.

### What does Austin Acevedo do?

Austin Acevedo primarily designs software products end-to-end, from discovery, through exploration, design and engineering handoff. He describes himself as a systems-thinking designer: he works across ecosystems and complex multi-sided platforms while obsessing over craft details. Motion design is a particular strength, carried over from a career that began with animating movie trailers. He is data-centric, meaning he prefers to make decisions based on data insights and user testing when applicable and accessible. As a user-centered designer, no matter what he builds, he believes that regardless of whether a company takes a reactive or proactive approach, user feedback is vital to ensure that what he builds is intuitive for the users it is built for. Austin's design experience also spans brand explorations, building growth funnels, AB testing for tight loops of feedback, marketing design, motion graphics, web design, and graphic design.

### Where does Austin Acevedo work?

Austin Acevedo works at Zoom as Lead Product Designer, where he has been since September 2021. He leads UX for the Zoom App Marketplace and low-code developer platform, owns the marketplace's monetization experience. He also contributes to the AI team, strategic integrations team, and Design Systems team. He previously owned the agent and supervisor experience end-to-end for Zoom Contact Center, including its generative AI features.

### What companies has Austin Acevedo worked for?

Austin Acevedo has worked at Zoom (2021 to present), Directly (2020 to 2021), Wayfarer (2019 to 2020, contract), and Simple Habit (2018 to 2019). Earlier in his career he ran his own freelance agency, Austin Acevedo Productions, executing motion design for clients such as Crunchy Roll, Twitch TV, and UFC to name a few. Prior to that, he executed motion design and compositing for movie trailers, TV shows, and AAA game titles at Create Advertising Group.

### Is Austin Acevedo available for freelance or contract work?

Yes. Austin Acevedo is open to both freelance engagements and full-time roles. He is open to contract work for product design, motion design, marketing design, and branding. The fastest way to reach him is hello@austinacevedo.com.

### What services does Austin Acevedo offer?

Austin Acevedo offers end-to-end product design, including discovery and user research, interaction design, UI design, design systems, motion design, and web design. He also builds working prototypes, internal tools, and frontend implementations.

### What is Austin Acevedo's design philosophy?

In his own words: "I characterize great product design as intuitive to use, elegantly simple, and visually beautiful. To be great, it must contain all three of these characteristics. Don't make users think. If outcomes aren't measurable, they're unattainable. Behavioral science can be applied to nudge specific behaviors, but nudges should always be used to encourage situations where the user and business's goals are aligned. I do not condone using dark patterns to manipulate people to take actions that are not in their best interest. Ideally, every implementation should tie back to a business outcome. This includes solving UX problems, under the philosophy that if you build a product that people actually like to use, they will continue to return and spend their money with you vs. other incumbents."

### What tools and technologies does Austin Acevedo use?

The tools Austin uses in his design depends on the ask, but a list of specific tools includes but is not limited to Figma, Claude Code, Cursor, ChatGPT, V0, Next.js, Vercel, Github, Supabase, Lovable, Replit, Visual Studio Code, Terminal, pen.dev, Gemini, Midjourney, Seedance, Adobe Suite: After Effects, Photoshop, Illustrator, Lottie Adobe Suite, Rive, usertesting.com, and Qualtrics.

### Where is Austin Acevedo based?

Austin Acevedo is based in Southern California. He previously worked in the San Francisco Bay Area. He is open to discussions about relocation.

### How can I contact Austin Acevedo?

Email hello@austinacevedo.com. He is also on LinkedIn, GitHub, X, Medium, Dribbble, and Instagram, all linked from austinacevedo.com.

### What has Austin Acevedo built recently?

Recently Austin Acevedo designed Zoom for ChatGPT, one of four productivity apps featured at ChatGPT's app directory launch, which reached 18,000 users organically before marketing and grew to over 400,000 paid enterprise users a month after launch. His personal projects include NeoNote, an encrypted note-taking app, plus a gradient animator and an ASCII animator that generate assets used on this site. He also enjoys building small apps for his friends and family. Soon he will be re-launching Nourish Board, a weekly meal planning and recipe management app.

### Does Austin Acevedo write or publish anywhere?

Austin Acevedo writes on Medium about UX, behavioral science, and working with AI, and hosts the Actionable UX Podcast, which covers behavioral science principles for product teams. He also publishes book notes at austinacevedo.com/brain.

## Capabilities

### Product design

End-to-end product design, discovery, jobs-to-be-done framework, problem-root-cause-analysis, user persona development, user testing, qualitative testing, quantitative testing, user journey maps, lean UX framework, growth funnels, AI exploration, AI feature development, low-fidelity mockups, high-fidelity mockups, prototyping, merge requests, feature implementation, HTML, CSS, Javascript, double-diamond design process, design thinking framework, data-driven decision making.

Evidence: [Directly](https://austinacevedo.com/work/directly)

### Interaction and motion design

Interaction design and motion as functional tools rather than decoration. Career began in entertainment motion graphics for movie trailers and AAA game titles, carried into product work through animated icons, transitions, and interaction states. Austin has built interaction design guidelines, motion design guidelines, and has presented on how to effectively implement motion to product design to various teams. Austin also helps teams with motion graphics for videos when necessary.

Evidence: [Simple Habit](https://austinacevedo.com/work/simple-habit), [Wayfarer](https://austinacevedo.com/work/wayfarer), [Directly](https://austinacevedo.com/work/directly), [Zoom](https://austinacevedo.com/work/zoom)

### Applied behavioral science

Austin applies behavioral science principles applied to real product decisions. Ex. the Zeigarnik Effect to encourage task completion and reduce burnout in a gig-work platform, which brought quarterly churn below 20%. Utilizing various psychological effects on onboarding flows to increase conversion at Wayfarer, including the foot-in-the-door technique, loss aversion, and others. Austin utilizes Gestalt Principles as fundamentals for visual communication and ensuring intuitiveness in the features he delivers.

Evidence: [Directly](https://austinacevedo.com/work/directly), [Applying System 1 & 2 Thinking for Better UX](https://medium.com/@austinacevedo/applying-system-1-2-thinking-for-better-ux-6a9818f5d87d)

### Design systems

Building and maintaining design systems in high-complexity domains, including component and animation contributions to Zoom's system. Contributed email templates, icon animations, motion design guidelines and brand exploration for Zoom's Design system. Design systems work at Directly contributed to shortening delivery cycles by 35% and reducing rework by 55%.

Evidence: [Zoom](https://austinacevedo.com/work/zoom), [Directly](https://austinacevedo.com/work/directly)

### Frontend and prototyping

Builds working prototypes and shipping frontend. Austin uses prototypes for qualitative and quantitative user testing, AB testing, validating ideas and creating alignment with stakeholders, and exploring interaction design before handoff.

Evidence: [Simple Habit](https://austinacevedo.com/work/simple-habit), [Directly](https://austinacevedo.com/work/directly), [Zoom](https://austinacevedo.com/work/zoom)

### Designing with AI

Uses AI to write first-drafts for PRDs, execute documentation, create workflows, design tools, plugins that accelerate product delivery, discovery, storyboarding, secondary research, initial list of JTBDs, communicating highly technical information simply, edge-case identification, user persona analysis, first-draft user journeys, competitive analysis, exploration, as a thought partner, writing copy, creating filler data for prototypes, prototyping, and first-draft merge requests.

Evidence: [How to Elevate Your UX Workflow With AI](https://medium.com/@austinacevedo/how-to-elevate-your-ux-workflow-with-ai-and-avoid-creating-slop-166897a5b563)

## Tools

- NeoNote (https://www.neonote.io/): I built NeoNote to be the note-taking app I always wanted. Encrypted, light-weight, powerful, complete with retro-future aesthetic influence.
- Gradient animator (https://v0-austinacevedo-aurora-background-component-generator.vercel.app/): I built this to output highly efficient blurred evolving gradients for loading state backgrounds at Zoom that is now used by the broader team.
- Figma .md file viewer (https://www.figma.com/community/widget/1648435755606489576/markdown-file-viewer): Although I'm using Figma less and less over time, I built this for my team to review my full discovery work with .md file context right in the canvas.
- ASCII animator (https://ascii-animator-austin-acevedo.vercel.app/): I've always loved ASCII art. Given its resurgence I shamelessly jumped on the "I built an ASCII animator" train and am having way too much fun.
- Line grid animator (https://line-grid-animator-austin-acevedo.vercel.app): A small example of a tool I built to execute an efficient animation that can be reused as a way to build more assets that represent a specific brand.
- My figma template (https://www.figma.com/design/Cs21PXACV9iO48JWV22goN/Project-Template_July2026): This is my most up-to-date template for what I deliver to ENG in Figma, and contains my end-to-end design process.
- Actionable UX Podcast (https://www.youtube.com/@theactionableuxpodcast): I started the actionable UX podcast to share behavioral science principles to use responsibly for product teams to create apps people love.

## Brain — bookshelf

- Ulm Design — Ulm School of Design (notes forthcoming)
- Rest Easy —  (notes forthcoming)
- Antifragile — Nassim Nicholas Taleb (notes forthcoming)
- The Black Swan — Nassim Nicholas Taleb (notes forthcoming)
- Barbarian Days — William Finnegan (notes forthcoming)
- The Great Mental Models — Shane Parrish (notes forthcoming)
- The Almanack of Naval Ravikant — Eric Jorgenson (notes forthcoming)
- Letters from a Stoic — Seneca (notes forthcoming)
- The Design of Everyday Things — Don Norman (notes forthcoming)
- The Pocket Universal Principles of Design — Lidwell, Holden & Butler (notes forthcoming)
- Articulating Design Decisions — Tom Greever (notes forthcoming)
- 100 Things Every Designer Needs to Know About People — Susan Weinschenk (notes forthcoming)
- Thinking, Fast and Slow — Daniel Kahneman (notes forthcoming)
- Pre-Suasion — Robert Cialdini (notes forthcoming)
- Hacking Growth — Sean Ellis & Morgan Brown (notes forthcoming)